Meaningful Connections
This layout was designed during the concept stage of Marlborough Lines’ 2018 Annual Report, a power line company based in New Zealand. This concept captures the meaningful connections between people of the Marlborough community, primarily through the use of photography that is shot in a warm, aspirational style. While each composition will predominantly feature people making connections, there will always be a source of power present, to illustrate how power works in the background to better our lives, and allows us to continue making meaningful connections.
Used boldly, as well as to highlight key words and phrases, the colour palette features two bright, vibrant, positive colours, to emphasise the company’s outstanding year.